What exactly is a Weight Loss Coach?
When people contact me to lose weight, one of the first questions they ask is “Exactly what IS a Weight Loss Coach?” The next question normally veers towards what exactly can I do for them and why don’t I have more details in writing about my services.
These are my favorite questions because I was once confused about coaching and didn’t understand why it was the buzz word until….. I hired my first coach. It literally changed my life to have someone to give me perspective on good and not so good habits and beliefs that I was totally oblivious to.
The same is true with weight loss.
Coaching is not about “fixing you” because you are not broken. You are the expert of your life, not me! Instead, it’s about us parterning for a specific amount of time to maximize who you already are and put food in it’s proper place.
A key exercise that I enjoy sharing with my clients, is to understand that all food is good. It’s the person eating the food who makes the food bad. 
This is where we normally start!
I must admit that one of my clients caught me off guard when she mentioned jokingly that she didn’t want to tell her friends and family that she had a weight loss coach because I was her secret weapon. She mentioned that admitting to herself that she needed someone to help her stop eating was embarrassing. I have never thought of my passion as a Weight Loss Coach being an embarrassment. If anything, it would be my thought to shout it out to the world and hear the cheers of loving support and encouragement.
Nevertheless, you know me. I had to go ask another client, if she was embarrassed too. Hearing the hesitation in responding made me really curious about this thought process. My second client said she thought of our relationship more in regards to someone who gave her perception about her relationship and decision making with food, in a way that she had never considered.
In essence, when it was all said and done, my clients agreed on a few standards regarding my Weight Loss Coaching:
- They didn’t know as much about nutrition as they thought they did.
- Their doctors knew very little about customized nutrition for them.
- They were surprised that they saved money by investing in my services.
- They were no longer emotional eaters.
- Although skeptical, my services exceeded their expectation.
So, how does a Weight Loss Coach like me get people to end emotional eating by mastering mental maturity so fast? HINT: Look at the picture…… 
